The brief To create a modern and fun brand identity that resonates with event planners and individuals seeking 360 video, photo and audio booth hire for weddings, parties and corporate events. The identity should convey innovation, excitement, and high-quality entertainment, helping Level Up Booths stand out in a competitive market. The result The brand identity masterfully conveys sophistication and growth through its design choices. The logo subtly incorporates an upward arrow, cleverly suggesting progression, elevated experiences, and memorable moments captured. This visual cue, far from being overtly corporate, resonates with the idea of “levelling up” an event. Complementing this, the deep emerald and neutral colour palette evokes a sense of luxury, trustworthiness, and timeless elegance. The rich emerald green speaks to quality and a touch of glamour, while the neutrals provide a grounding, professional balance. Together, these elements create a cohesive and memorable brand identity that positions Level Up Booths as a premium choice for events, promising not just a service, but an upgrade to any occasion.