The brief IVORY STATE Hair and Makeup, a premier service provider in the beauty industry, approached Church St Graphic Design with the goal of refreshing their brand identity. The client needed to update their digital and physical presence to better reflect their professional and creative services. The project’s scope included a complete website redesign and a collateral refresh to ensure a cohesive, modern, and high-end look across all their customer touchpoints. The primary objective was to create a unified visual identity that was both easy to navigate and aesthetically appealing, reinforcing the client’s reputation for quality and style. The result The collaboration resulted in a successful brand refresh that exceeded the client’s expectations. By focusing on a clear, professional aesthetic and consistent design elements, the new website and collateral now seamlessly work together to create a polished and inviting brand experience. The project was completed on time and the communication process was noted by the client as being clear and professional. The new design not only met the brief but also delighted the client. The final outcome is a dynamic and refreshed brand identity that helps IVORY STATE Hair and Makeup stand out in a competitive market and ensures they are well-positioned for future success.