FTLO Civil

The brief A clean, unique, and memorable brand identity and logo that clearly communicates professionalism, reliability, and modern efficiency within the excavation and civil works industry. The brand should appeal to both residential and commercial clients, conveying a sense of trust and expertise. The result The use of a strong typography immediately conveys a sense of reliability and expertise, and clean lines suggest precision and contemporary operational methods. A minimalist icon in the counter of the O provides a unique and memorable visual, while the design’s simplicity ensures it scales well and maintains impact across all required applications.